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Case Study: Experiential

ntel Launch
Following its acquisition of the 5th National Telecoms License, ntel selected CNG to be its go-to-market agency for the launch of its telecoms services.

CNG put together a launch template comprising launch events and roadshow activations for all ntel outlets in Nigeria and fully executed same in multiple cities. This led to a significant rise in awareness and acquisition growth of over 50,000 in 2 months.

As a result of the successful launch execution, ntel renewed its agreement with CNG and expanded the scope of the agency with regards to its marketing communications functions. We have subsequently managed several experiential activations for ntel including the launch of its NOVA brand

Case Study: Production

NASCON Trade Presence
NASCON, a big player in the FMCG market,
decided to make its business more brand-focused in order to grow awareness for its key products – Dangote Salt and DanQ. CNG was selected to develop and execute a branding and merchandising programme to drive this objective.

CNG designed, produced and deployed a broad range of POSM items to cater for trade, shopper and consumer engagements. Items included Privilege Panels, Aisle Interrupters, Lollipop Cut-outs, Product Display Units, Aprons, Hawker Beebs etc. These were then deployed into trade across the country.

The successful execution of this programme has seen to an increase in product awareness and sales, leading to renewal of the agreement on a multi-year basis.

Case Study: Content

Coca-Cola 2014 World Cup Amplification

Coca-Cola is a top partner of FIFA and a major sponsor of the World Cup in 2014.

To engage consumers in Nigeria and build its association with the tournament, CNG put together a 3 month radio show titled “Road-2-Rio”.

The show was syndicated on 6 stations across 4 major cities and it generated increase in brand association with the world cup as well as a good platform for consumer feedback for the Coca-Cola brand