Case Study: Experiential
Following its acquisition of the 5th National Telecoms License, ntel selected CNG to be its go-to-market agency for the launch of its telecoms services.
CNG put together a launch template comprising launch events and roadshow activations for all ntel outlets in Nigeria and fully executed same in multiple cities. This led to a significant rise in awareness and acquisition growth of over 50,000 in 2 months.
As a result of the successful launch execution, ntel renewed its agreement with CNG and expanded the scope of the agency with regards to its marketing communications functions. We have subsequently managed several experiential activations for ntel including the launch of its NOVA brand